Diploma- Digital Marketing

Web Based Learning ,Virtual Learning Environment (VLE) & Accredited Courses


Diploma in Digital Marketing Courses

Learn & Apply

Diploma will provide you with the knowledge about digital marketing and skills to undertake digital marketing planning. The modules  cover with Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media.

Opportunity

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organization as well as key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organizational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. This qualification will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.

In addition, you will study the similarities and differences covering the mix elements in traditional and digital marketing, along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security 

Requirements

This qualification is designed for those wanting to work in marketing or marketing professionals who want specialist knowledge and understanding of what digital marketing and how it relates to the marketing industry and turn that knowledge into successful marketing strategies. 

Modules

·         Marketing Essentials

Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media. Digital metrics in the form of VOC, A/B Tests and Usability studies. Legislations, regulations and codes of practice.

 

·         Marketing Planning

The unit aims to provide skills and knowledge to understand the fundamental planning concepts for an online organisation together with key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer centric communications in an increasingly multi-channel environment (e.g Mobile).

The unit will consider a range of environmental factors both internal and external (e.g. Legal) that will shape and influence the digital marketing planning process. Various e-business models will be explored. In addition, similarities and differences covering the mix elements in traditional and digital marketing will be addressed along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security

Marketing & Behaviour

This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications. 

Assessment 

To successfully gain the Diploma in Digital Marketing you must pass three assi for each of the three units listed below.

Unit 1: Digital Marketing Essentials

Written assignment

Unit 2: Digital Marketing Planning

Written assignment

Unit 3: Marketing & Consumer Behaviour

Written assignment

 

Fees

Rs.50,000/- pay by full or installment